Service 04
Web Development
Standards-first websites built for speed, accessibility and editorial control — with a CMS your marketing team can actually use.
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Overview
What this actually involves
We build sites that load fast on ordinary connections, pass accessibility audits and rank because they deserve to. Performance budgets are set at kickoff and enforced in CI.
Content modelling comes before design. Your team gets composable blocks and clear editorial rules instead of a page builder that drifts out of the design system within a quarter.
Process
How we deliver it
01Process traceTwo weeks inside the work: every step, exception and handoff, timed and costed. The output is a map — automate, keep human, delete.Process map, business case, delivery plan
02Architecture & evaluation designSystem design, tool contracts and the evaluation set built from your historical cases. The release bar is agreed before code is written.Architecture note, golden set, success criteria
03Vertical slice buildOne complete workflow at a time, in production, used by real people. Weekly demo, fortnightly release.Working software in production
04Evaluation & hardeningAdversarial testing, confidence calibration, escalation tuning and load behaviour under real volume.Evaluation report, tuned thresholds
05DeploymentInfrastructure as code, progressive rollout, rehearsed rollback and cost attribution per feature and tenant.Reproducible environments, runbooks
06Operate & improveOn-call, drift monitoring and a monthly cycle that feeds production traces back into the evaluation set.Monthly operations review
Benefits
What you get out of it
Performance budgeted in CICore Web Vitals thresholds fail the build, not the launch review.
WCAG 2.2 AA baselineAccessibility tested with keyboard and screen reader, not just a linter.
Editor-proof CMSComposable blocks bound to the design system.
Analytics that answer questionsEvents modelled around your funnel from day one.
Related case study
A services site built around client decisions, not service categories
A website for a UK accounting and advisory firm, structured around the actual decisions business owners, contractors and individuals need to make — not a generic list of services.
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